Privacy Policy — Optical Express

Website: https://opticalexpress.com.bd/
Effective Date: 01 November 2025 | Last Updated: 19 September 2026

Optical Express (“Optical Express”, “we”, “us”, “our”) operates the website opticalexpress.com.bd and retail showrooms in Bangladesh, selling eyeglasses, sunglasses, designer eyewear, prescription lenses, contact lenses, and accessories, with home delivery across Bangladesh. This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, and your rights.

By using our website, placing an order, or contacting us via phone, WhatsApp, Facebook, or Instagram, you agree to this Policy.

1. Information We Collect

1.1 Information you provide directly

  • Identity & contact details: name, phone number, email address, delivery/billing address.
  • Order details: products ordered, frame/lens specifications, quantities, payment method, transaction references.
  • Prescription & vision data: eyesight prescription (power, cylinder, axis, PD, addition), prescription uploads/photos, lens preferences, and fitting notes. This is health-related information — we treat it as sensitive and use it only to fulfil your order.
  • Account details: username, password (stored in encrypted form), wishlist, order history.
  • Communications: messages, calls, WhatsApp chats, product reviews, complaints, and feedback.

1.2 Information collected automatically

  • Device and browser type, IP address, approximate location, pages visited, time spent, referring URLs, and cookie identifiers.
  • If you contact us via Facebook/WhatsApp/Instagram, we receive the information you share through those platforms under their own privacy policies.

1.3 Payment information

  • Payments are processed via Cash on Delivery (COD) and third-party providers (e.g. mobile banking, cards, EMI partners (Visa, Master card, Amex,BKash, Nagad, Rocket, SSLCommerz). We do not store your full card numbers, PINs, OTPs, or mobile-banking credentials — these go directly to the payment provider. We retain only order amount, method, and transaction status/reference.

2. How We Use Your Information

We use your information to:

  1. Process, confirm, customise (e.g. grind/fit prescription lenses), dispatch, and deliver your orders.
  2. Verify prescriptions and contact you about lens options, measurements, or order clarifications.
  3. Provide customer support, handle returns, refunds, exchanges, and warranty claims.
  4. Operate your website account, wishlist, and order history.
  5. Send order updates (SMS, phone call, WhatsApp, email) and — only with your consent — marketing offers and new-arrival alerts (you may opt out at any time).
  6. Prevent fraud, abuse, and chargebacks; comply with legal and tax obligations.
  7. Improve our website, product range, pricing, and customer experience through aggregated analytics.

We do not sell your personal information to third parties.

3. Legal Basis

We process your data on the basis of (a) performance of our contract with you (fulfilling orders), (b) your consent (marketing, prescription uploads), (c) our legitimate business interests (fraud prevention, service improvement), and (d) compliance with the applicable laws of Bangladesh.

4. Who We Share Information With

We share the minimum necessary data only with:

  • Delivery/courier partners — name, phone, address (to deliver your order).
  • Lens laboratories / suppliers — prescription and frame specs (to manufacture your lenses).
  • Payment & EMI providers — to process and verify payments.
  • IT/service providers — website hosting, SMS/WhatsApp notifications, analytics (bound by confidentiality).
  • Authorities — where required by Bangladeshi law, court order, or to protect our legal rights.

5. Prescription & Health Data — Special Protection

  • Prescription details are accessed only by staff who need them to process your order (optical/lab/customer-service teams).
  • We never use your prescription for marketing or share it with unrelated third parties.
  • You may request deletion of stored prescription records (see Section 9), except where we must retain order records for warranty, tax, or legal purposes.

6. Cookies

We use essential cookies (cart, login, checkout), functional cookies (preferences, language), and analytics/marketing cookies (traffic measurement, remarketing via e.g. Meta/Google [confirm tools used]). You can block cookies in your browser settings, but parts of the site (cart, checkout, account) may not work properly.

7. Data Security

We apply reasonable safeguards: encrypted (HTTPS) browsing, access-controlled systems, password-protected admin panels, and restricted staff access to personal and prescription data. However, no method of electronic transmission or storage is 100% secure, and mobile/WhatsApp communications carry inherent risks — please avoid sending OTPs, PINs, or passwords to us.

8. Data Retention

  • Order & transaction records: retained for at least [5] years for warranty, accounting, and legal compliance.
  • Prescription records: retained while needed for remakes/warranty support, then deleted or anonymised on request.
  • Marketing data: retained until you withdraw consent or ask us to delete it.
  • Website analytics/logs: retained in aggregated form.

9. Your Rights

Subject to applicable law, you may request to: access the personal data we hold about you; correct inaccurate data; delete your data or account; withdraw marketing consent; object to or restrict certain processing; and receive a copy of your data. To exercise any right, contact us (Section 12). We will respond within a reasonable time (normally within [7–14] working days).

10. Children’s Privacy

Our products and website are intended for general audiences, but orders for minors (e.g. children’s eyeglasses, contact lenses for minors) must be placed by a parent or legal guardian, and contact-lens use by minors must follow an eye-care professional’s guidance. We do not knowingly collect data directly from children under 13.

11. Third-Party Links & Social Media

Our site links to Facebook, Instagram, WhatsApp, payment gateways, and courier tracking pages. Their privacy practices are governed by their own policies — we encourage you to review them.

12. Contact Us

Optical Express

13. Changes to This Policy

We may update this Policy from time to time (e.g. new services, legal changes). The updated version will be posted on this page with a revised “Last Updated” date, and material changes will be highlighted. Continued use of our services after changes take effect constitutes acceptance.

This Policy is governed by the laws of Bangladesh. It is drafted for professional use but does not constitute legal advice.